One storefront, many sellers
Independent sellers list their products under your brand. Shoppers browse a single catalogue, and each seller also has a page of their own that lists only their products.
Multi-vendor marketplace platform to launch your own marketplace
Run your own online marketplace where independent sellers list under one storefront. Sellers apply on your site, you approve them and their products, you set the commission, and every order is split by seller. You are the operator: the storefront, the domain and the customer accounts are yours.
Sellers and products unlimited on every planSellers apply on your own siteYou set the commissionPlans priced in euro
Themes ready to launch
Pick a theme optimized for AI & GEO, customize it visually in the editor and publish the same day — with hosting and SSL included.
Silver
Multi-vendor marketplace on a polished silver palette with glass everywhere: hero with wide banners and promotions, Flash Sale on its own background with glass boxes and a countdown, seven products per row, eight categories in one row, store directory, seller sign-up with a dedicated band, catalog with filters, compare, favorites, cart, checkout, account, blog and legal pages.
What is 4marketplace?
4marketplace is a hosted platform for running a multi-vendor marketplace. Independent sellers list their products under your brand, you approve sellers and products, you set the commission, and every order is split by seller. It is software for the operator: it does not sell for you and it does not bring you shoppers.
What the platform does for an operator
4marketplace gives you the storefront, the seller portal and the order and payout tracking for a marketplace with many independent sellers. It is software for the operator; it is not a marketplace that brings you shoppers.
Sellers apply on your site
Once you open applications, a public page lets a seller sign up. You decide whether each application is approved by hand or automatically, whether a registered company is required, and which terms the seller must accept.
Products checked before they go live
Unless you switch on automatic approval, a seller's new product waits as a draft until you approve it or reject it with a note. The seller sees the decision in their own portal.
A portal for every seller
Sellers add and edit their own products, see only the order lines that belong to them, mark each line as preparing, handed over or cancelled, and keep their shop name, logo, contact details and returns policy up to date. The commission and the plan stay with you.
Commission and payouts
You set the commission. A card payment taken through Stripe is split per order: the seller's share goes to the seller's own Stripe account and the commission stays with you. If you collect card payments through PayU or Netopia instead, the panel records what you owe each seller; you pay them yourself and mark it as paid with your reference.
Orders and shipping per seller
A basket with products from several sellers becomes one order whose lines are grouped by seller. You choose how shipping is charged, including one delivery fee per seller, and when an order has several sellers the checkout shows how many parcels the shipping covers.
From the first seller to the first payout
Set up the storefront
Pick a storefront template, connect a domain of your own and open seller applications with the rules you want.
Approve sellers and set the commission
Review each application, accept the sellers you want and set the commission that applies to them.
Let sellers list, approve what goes live
Sellers add products from their portal. You approve or reject each new product before shoppers can see it.
Sell, ship and settle
Shoppers check out once; each seller works on their own order lines, and you follow payouts and any amounts still owed to each seller in the panel.
Who runs a marketplace like this
Examples of how operators can use it.
A niche or regional marketplace
Local producers, craftspeople or suppliers in one trade can sell side by side under a single brand, with the customers and the catalogue belonging to the operator.
A company that already has suppliers
If you buy from many small suppliers, a marketplace lets them list and fulfil their own orders instead of sending you spreadsheets, while you keep control of what is published.
A team that wants one customer relationship
Shoppers hold their accounts on your site and can see their order history there, whichever seller fulfilled the lines.
Advantages
- Storefront, seller portal and order tracking come as one product, set up from the panel without writing code.
- Sellers and products are unlimited on every plan; the plans differ in storage and in included development hours.
- Commission rules can be set per seller, per product category, or per seller and category, with an optional minimum and fixed amount. A change applies to future orders only; past orders keep the rate frozen at checkout.
- Every product waits for your approval before shoppers see it, unless you switch on automatic approval.
- Orders are grouped by seller, with shipping charged the way you choose, including one delivery fee per seller.
- Plan prices are published and the comparison table below is read live from the plan catalogue.
The plans side by side
Read live from the plan catalogue, so the table always matches the pricing page. Prices are in euro per month.
| Feature | Start | Plus | Pro | Enterprise |
|---|---|---|---|---|
| Price per month | €70 | €100 | €150 | €200 |
| Sellers | Unlimited | Unlimited | Unlimited | Unlimited |
| Products | Unlimited | Unlimited | Unlimited | Unlimited |
| Storage | 5 GB | 15 GB | 30 GB | 60 GB |
| Custom development hours per month | 1 | 3 | 5 | 10 |
4marketplace compared with other ways to run a marketplace
Statements about other products are as published by their vendors on the pages named below, consulted 29 October 2026. Check the vendor's page before you decide; plans and prices change.
| Criterion | 4marketplace | Sharetribe | Dokan | Mirakl |
|---|---|---|---|---|
| What it is | Hosted platform: storefront, seller portal and order tracking | Hosted marketplace builder | Sold as a WordPress plugin | Marketplace platform for enterprises |
| Pricing published | Yes, monthly plans in euro | Yes, in US dollars | Yes, in US dollars | No, on request |
| Pricing model | Monthly subscription | Monthly plans; Sharetribe states it takes no transaction fees on Live, Stripe fees apply | Annual or lifetime licence; prices exclude VAT | Quote from the vendor |
| Card payments split between sellers | Stripe: split per order. PayU or Netopia: the panel records what you owe, you pay out yourself | Default payment system is powered by Stripe | Stripe Connect included from the Professional plan | Commission and payout handling stated |
| Customisation | Storefront templates; custom development hours included per plan | No-code tools and full code access; custom features need your own frontend hosting | Not stated on the pricing page | Built for enterprise complexity, as stated by the vendor |
Limits: what to know before you start
- It is software for the operator: it does not bring you shoppers or sellers. Traffic and seller recruitment stay your job.
- Marking a settlement as paid in the panel records the payment and your reference. It does not move any money.
- Sellers cannot change their commission or their plan, and cannot see the order lines of other sellers.
- Publishing your marketplace from the panel needs a domain of your own, connected and verified.
- To be paid through Stripe, each seller completes Stripe's onboarding, and so do you as the operator; the Stripe checkout will not take a payment for a seller who cannot be paid out. Other card payment methods do not require it.