Marketplace automations — vendor onboarding, payout, notifications and order routing
Your marketplace works even when you don't: new vendors enroll and get approved automatically, orders route to the right vendor, payouts go out on schedule, and events trigger email or SMS notifications through the 4b2b ecosystem (4notify), with webhooks notifying your systems in real time.
The automations every marketplace ships with
Vendor onboarding, automatically
A new vendor enrolls, connects Stripe Connect and enters the moderation queue — approval can be manual or rule-based, with zero copy-paste.
Email and SMS notifications
Confirmation to the buyer, an alert to the vendor on a new order and to you on a new vendor or dispute — through 4notify, on the flows you approve.
Automatic order routing
An order with products from several vendors is split automatically and each part reaches its vendor for processing and fulfilment.
Scheduled payouts
Vendor settlements via Stripe Connect go out automatically (daily, weekly), and you get the report without triggering transfers by hand.
Webhooks on events
New vendor, order placed, split payment confirmed, payout executed — every event can send a POST to your systems.
All from the panel, no code
Enable and configure marketplace automations visually — no scripts and no external glue tools.
Choose the event (vendor enrolled, order, split payment), choose the action (approval, notification, routing, payout, webhook) and switch it on. Automations run on 4marketplace infrastructure — there's nothing for you to host.
Frequently asked questions about automations
Let your marketplace work for you
Vendor onboarding, order routing, payouts and notifications — active from day one.