Analytics & reports

4marketplace solutions · Analytics

Marketplace analytics — GMV, per-vendor sales and commission revenue in one panel

See exactly what your marketplace produces: total and per-category GMV, per-vendor sales, commission revenue, top vendors and top products, plus traffic, conversions and continuously monitored Core Web Vitals. Periodic reports you can read in two minutes.

What the marketplace analytics panel measures

GMV and commission revenue dashboard

Gross merchandise value (GMV) by category and period, plus the commission you've retained — see how much is selling and how much the platform earns.

Per-vendor sales

Each vendor's revenue, orders, return rate and payouts — see who carries your marketplace and who needs attention.

Top vendors and top products

Live rankings of products and vendors by sales, conversion and rating — you know exactly what to promote and what to feature.

Catalog traffic and conversion

Traffic by category and product page, sources and cart-to-order conversion — collected natively, with no third-party cookies.

Core Web Vitals monitoring

LCP, CLS and INP tracked continuously on real category and product pages, with a signal when a page falls out of Google's thresholds.

Periodic reports

A weekly or monthly summary of GMV, per-vendor sales, commissions and the marketplace's technical health.

Data is collected automatically from launch — no scripts to install. Optionally connect Search Console for search data and choose the frequency of your GMV and commission reports.

Frequently asked questions about marketplace analytics

GMV (Gross Merchandise Value) is the total value of sales processed through the marketplace, before commission. It's the primary size metric for a marketplace — you see it by category, vendor and period.

Measure what matters in your marketplace

GMV, per-vendor sales and commission revenue — in one panel, from day one.